Growth Recommendations
Helping Amazon sellers grow their business through personalized, explainable, and data-driven recommendations.
Key Seller Problems
- 1
Recommendations lack personalization — not relevant to each seller's unique business or stage of growth.
- 2
Sellers are overwhelmed by volume with no way to prioritize what matters most right now.
- 3
Lack of scalability with a growing number of available recommendation programs.
- 4
No way to track outcomes — sellers can't tell if acting on a recommendation actually worked.
How might we simplify and personalize Growth Recommendations?
Through seller interviews, we mapped the end-to-end journey and found a core tension: sellers saw recommendations as generic and unhelpful, and had no way to know if acting on them worked. Recommendations felt like a black box.
This shaped three guiding principles:
Personalized — reflect each seller's unique business context.
Educational — explain why a recommendation matters before asking sellers to act.
Well-timed — the right recommendation at the wrong moment is still ignored.
Rethinking the information architecture
The old experience sorted recommendations by maximum impact — but with no context into why something was relevant right now, sellers had no reason to trust them.
We explored multiple dashboard layouts and card formats, testing different hierarchy structures before landing on the final direction through stakeholder and seller feedback. The key shift was adding triggers and root causes to each recommendation — like a week-over-week drop in sales — so it felt tailored, not generic.
Surface top actions upfront for high visibility and immediate engagement.
Monitor business status and recent actions in one unified view.
Progressive disclosure — reveal details as sellers deep dive their opportunities.
10 Sessions of Seller Interviews
Interviewed 10 third-party sellers across business sizes and experience levels. Sellers responded strongly to the Top Actions section, the increased educational content, and the "why now" context — knowing a recommendation was triggered by a real business signal made it feel relevant rather than generic.
"I'm such a huge fan — this is so good. My eye goes to Top Actions... It's helpful to see the different tactics and track progress, all within Seller Central."
Discover, act, and monitor — all in one place
Sellers can discover and act on their highest-impact actions with ease, uncover new growth opportunities, and monitor the performance of their recent actions.